I am an avid reader and recently I’ve read some really awesome books that I would encourage you to consider. If summer is a time for catching up on your reading I suggest you read the following five books:

#1 – 9 Things You Simply Must Do To Succeed in Love and Life by Dr. Henry Cloud

I’m a sucker for self-help books with titles like this one. For whatever reason, I gravitate toward this book genre. So it came as a pleasant surprise that Dr. Cloud could write content for a self-help book that I hadn’t heard before in some form or fashion. This he has done. He begins his book by introducing the reader to “déjà vu people.” These are people who succeed in love and life because they have a pattern of behavior that they consistently follow that moves them forward. They do not stay stuck repeating the same mistakes over and over again. And as a result, they are getting what they have decided they want out of life, whether it be healthy relationships, a strong marriage, successful business pursuits, you name it. Avoiding these principles can lead to disastrous consequences. And unfortunately, over the years I’ve observed that these principles are often ignored.

If you would like to read a summary of the book, click this link: 9 Things You Simply Must Do

#2 – Peak Performance: Elevate Your Game, Avoid Burnout and Thrive with the New Science of Success by Brad Stulberg and Steve Magness

The secret to sustainable success is a simple formula: Stress + Rest = Growth. In this book, Peak Performance, the authors show in many ways how this equation holds true regardless of what you are trying to grow. If you are really interested in improving your performance, you should incorporate the rhythm of stress and recovery into all aspects of your life. Studies show that just-manageable challenges, those opportunities that make you feel a bit out of control, are the best for growth. Actively seek out challenges that just barely exceed your ability. If you want to learn the science of success this is the book for you.

If you would like to read a summary of this book, click this link: Peak Performance.

#3 – Grit: The Power of Passion and Perseverance by Angela Duckworth

My April 21st blog post was titled, “What do you when you get discouraged?” I encourage you to read it if you haven’t already done so. In this article I reference Angela Duckworth’s book. This is a must-read book for anyone striving to succeed personally or professionally. For example, a high grit score for cadets entering West Point, is more important than any other factor in predicting whether a cadet will succeed in not dropping out during the first year at the military college. Grit is more important than intelligence, grade point average, athletic ability, leadership skills, etc. As the author says on the inside cover of her book, “Grit is a book about what goes through your head when you fall down, and how that – not talent or luck – makes all the difference.”

#4 – Building a Story Brand: Clarify Your Message So Customers Will Listen by Donald Miller

Most of us are clueless on how to clarify our message so that even a caveman (the author’s attempt at humor) would understand what we do for a living. There are seven elements of great storytelling. Follow these steps in the storytelling process and you will attract customers who will want to do business with you. One mistake we commonly make is believing that we are the hero in the story. Most websites portray themselves as the hero because it’s their company that provides the product or service that comes to save the day. Right? WRONG! The hero is the customer and we are the guide. To use a Star Wars analogy, the customer is Luke Skywalker (the hero) and we are Yoda (the guide). Get that concept wrong, and most do, and your message falls on deaf ears. For most of us, it’s time to rewrite our website based on the concepts found in this book.

#5 – Platform: Get Noticed In A Noisy World by Michael Hyatt

Gone are the days when the three TV channels and the major newspapers control how products and services are marketed. Now anyone, including you, can successfully compete with the major players in your field. Michael Hyatt is an authority on how to get yourself noticed using social media marketing. He has gone from no following on social media to one of the largest in the world by blogging and interacting principally on Facebook and Twitter. Creating a successful social media platform is the key to success and Mr. Hyatt explains in very easy, step-by-step instructions how you go about doing it.

These are my five book recommendations for summer reading. What have you been reading lately? Is there a book you can recommend to us?

Need financing? Email me today at doug@marshallcf.com to schedule a time to discuss your financing need.